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Avon to cut 2,500 jobs and relocate headquarters to UK

RBR Staff Writer Published 16 March 2016

Beauty retailer Avon is planning to cut 2,500 jobs and shift its headquarters to the UK, as part of its three-year transformation plan.


The company is planning to implement changes in its business model which include revising its commercial business strategy to ensure that all roles, responsibilities and processes are in alignment for improved cost efficiencies and effectiveness.

The beauty retailer also intends to streamline its corporate functions to align the current as well as future business needs.

Avon is planning to scale down corporate infrastructure and plans to move its operations to the UK, where most of its commercial operations exist.

The core functions will be located in the UK with direct connections to worldwide operations.

Avon will be cutting down around 2,500 jobs, including both filled and open positions, across the world.

It will continue to maintain facilities at Suffern, New York and Rye, New York.

Avon had separated its North American business into a privately-held company in which it holds a minority stake. The North American business is not impacted by these decisions.

Avon CEO Sheri McCoy said:"Today, we are taking another important step forward in the execution of Avon's transformation plan. With the recent completion of the sale of the North American business, our commercial operations are now fully outside of the United States, allowing us to dramatically rethink our operating model.

"The actions we are taking today will bring our corporate and commercial businesses closer together, which will drive efficiencies, improve operational effectiveness and deliver significant cost savings."

Image: Avon plans business restructure. Photo: Courtesy of nixxphotography/FreeDigitalPhotos.net.